Local SEO Google Algorithm Updates: What They Mean for Your Local Business
Google’s search algorithm is constantly evolving, and these updates have a significant impact on how local businesses appear in search results. For anyone relying on local SEO , staying informed about Google algorithm updates is essential to maintain and improve local search visibility. Understanding these changes helps businesses adapt their strategies to stay competitive and attract more local customers. What Are Google Algorithm Updates? Google algorithm updates are changes made to the complex system Google uses to rank websites and deliver search results. These updates can be broad, affecting all types of searches, or focused specifically on local search results, impacting how local businesses rank. Key Google Algorithm Updates Affecting Local SEO 1. Possum Update (2016) This update refined local search results by filtering out duplicate listings and improving results based on the searcher’s location. It also made proximity to the searcher a stronger ranking factor, emph...